A note of media stereotypes

What is media stereotyping?

• media stereotypes is inevitable, especially in the advertising,entertainment,and news industries
• quickly, understand information for a wide audience
• stereotypes codes give audiences a quick, common understanding
• relating to audiences' class, ethnicity or race, gender, sexual orientation, social role or occupation

problem of stereotypes

• reduce a wide range of differences/to simplistic categorizations in people
• transform assumptions into realities
• be used to justify the position of those in power
• perpetuate social prejudice and inequality

common stereotypes on TV
women/girls

• typically white
• desperately thin
• made up to the hilt

men/masculinity

• the joker
  
• the jock
• the strong silent
• the big shot
• the action hero
• the buffoon